Par avion · Direct mail, done right

Mail your best neighborhoods.
Not random ones.

We model every block group around your shop — income, age, ownership, education — then design, print, and drop a premium mailer at the post office. You get the campaign and the receipts.

Get your free mockup → No retainer · One flat campaign price
Grand opening Restaurant Med spa Fitness studio Home services Dental / ortho
GOOD MAIL
★ LOCAL ★
EST 2025
FIRST
CLASS
·6×11·
To: Your best 40,000 doors ATTN: HIGH-INTENT HOUSEHOLDS
INCOME · AGE · OWNERSHIP MATCHED
TRACKED · ATTRIBUTED · REPORTED
The targeting

We don't guess which neighborhoods. We model them.

This is a live targeting model around Cedar Rapids — every circle is a real census block group, colored by median household income. Bulk delivery, strategic selection: we point your budget at the doors most likely to spend.

Households modeled
Top block income

Colored by income

$160K+ median household income
$130K – $160K
$110K – $130K
Under $110K

What we read per block

Median income · median age · % bachelor's-plus · home value · owner-occupancy · household size. Click any circle to see the profile we'd target.

The numbers

Slide your reach. See the return.

Pick how many doors you want to own and roughly what a customer is worth to you. We'll model the campaign price and a conservative return — you control every assumption.

Your business
Avg / yr
40,000
5K20K40K
2.0%
0.5%conservative8%
25%
5%typical60%
All-in campaign price
$25,000
≈ $0.63 / door · strategy + design + drop + reporting
Projected year-1 return5.4× ROI
$135K
Doors reached
40,000
Offers redeemed
800
New regular customers
200
Cost per acquired customer CAC
$125
LTV : CAC 3-yr customer
7.2 : 1

Illustrative projection. Inputs are yours to set; defaults are intentionally conservative. Actual results vary by offer, creative, list quality, and follow-through. Over 40,000 doors → custom quote.

Proof on the ground

Stack Waukee · grand opening drop

40,000 premium 6×11 mailers across six post offices, a free-smoothie offer, and a tracked redemption link. Here's what came back.

The campaign

One offer. 3,000 people walked in.

We selected the carrier routes around the new location by income and household profile, designed a heavyweight 6×11 piece, and dropped it to support the launch.

The free-smoothie offer pulled a 7.5% redemption rate — 3,000 claims on 40,000 mailers. At a conservative one-in-three becoming a regular spending ~$500/yr, that's a low-six-figure revenue line traced back to a single drop.

40,000
Mailers dropped
3,000
Offers redeemed
7.5%
Redemption rate
$150K+
Modeled yr-1 revenue*
*Modeled: 3,000 redemptions × 33% become regulars × ~$500 annual spend ≈ $500K potential; shown conservatively. Your mileage varies — that's why every campaign ships with tracking.
The whole thing, handled

Four steps. We do all four.

STEP 01

Strategy

We model the block groups around you and pick the doors worth your budget. You approve the map.

STEP 02

Design

Award-winning 6×11 creative built around one clear offer and a tracked call to action.

STEP 03

Drop

Printed heavyweight, bundled, and physically delivered to the post offices. You lift nothing.

STEP 04

Report

Redemptions, click-through, and unit economics — CAC and LTV:CAC, traced to the drop.

Start here

Get your free mockup.

Drop your website and email. We'll model your neighborhoods and design a first-pass mailer before our strategy call — no charge, no obligation.

Next: a 20-minute strategy call where we review your first mockup.
Mailbox secured. ✉

We'll have a first-pass mockup and a targeting map ready for your strategy call.

Book the strategy call →